SERVICES & EXPERTISE
MEDIA STRATEGY & STRATEGIC COMMUNICATIONS
I position countries, regions, and companies in tier-1 media to attract investment, build credibility, and shape narratives that drive business outcomes.
WHERE TRADE MISSIONS MEET MEDIA STRATEGY
Before I facilitated trade missions, I produced media. For 15+ years, I created economic documentaries and FDI campaigns that positioned countries and companies in The Wall Street Journal, Bloomberg, CNBC, and other tier-1 platforms—reaching 50M+ viewers and driving billions in investment interest.
Most international business consultants don't understand media. Most media producers don't understand trade and investment. I do both—and that's what makes this service unique.
I know how to get ministers, CEOs, and investment stories onto platforms that matter. I know how to coordinate production across multiple countries. And I know how to tie media exposure to concrete business outcomes like trade missions, investor interest, and partnership opportunities.
What I've produced:
- 40+ economic documentaries and FDI campaigns
- Coverage in WSJ, Bloomberg, CNBC, Forbes, Financial Times
- National investment promotion campaigns for governments
- Corporate positioning campaigns for multinationals
- Trade mission media coordination (pre-mission buzz, on-ground coverage, post-mission amplification)
Reach: 50M+ viewers across broadcast, digital, and print platforms
WHAT I FACILITATE
I don't just pitch reporters or write press releases. I produce strategic media campaigns that position organizations credibly in outlets that influence investment decisions, trade partnerships, and market perception
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What I do:
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Economic Documentaries: Produce long-form video content showcasing investment opportunities, economic sectors, and competitive advantages for countries and regions
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FDI Campaigns: Coordinate national investment promotion campaigns featuring government leaders, investors, and success stories across multiple media platforms
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Trade Mission Media Coordination: Generate pre-mission media coverage to build momentum, coordinate on-ground interviews and filming during missions, amplify results post-mission
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Tier-1 Media Placement: Secure coverage in WSJ, Bloomberg, CNBC, Forbes, Financial Times through credible storytelling and established editorial relationships
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Corporate Positioning: Help companies tell their international expansion, sustainability, or innovation stories in outlets that reach investors, partners, and customers
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Content Production: Full-service production including scripting, filming, editing, distribution across broadcast, digital, and social platforms
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Government Communications: Position ministers, ambassadors, and economic development leaders as thought leaders in international trade and investment
"Our strategic partnership has expanded our Latin American supplier network and strengthened our presence in the US, Southern Europe, and the GCC. Their trading and brokerage expertise has been key to connecting us with top-quality suppliers and streamlining international operations."
MEDIA DRIVES INVESTMENT DECISIONS
Investors, corporate executives, and trade partners consume media daily. The right coverage in the right outlets shapes perception, builds credibility, and drives business outcomes. A Wall Street Journal feature on a country's tech sector attracts VC interest. A Bloomberg interview with a minister positions that country for trade missions. A CNBC documentary on agricultural exports opens doors for food trade.
Most PR firms pitch generic stories that reporters ignore. Most video producers create content nobody watches. I produce strategic media that gets placed in outlets that matter and ties directly to business objectives.
The difference:
- I've produced 40+ campaigns that actually got coverage in tier-1 outlets
- I understand what makes a story credible to business journalists and investors
- I coordinate across countries and time zones to deliver production on budget and on time
- I tie media campaigns to trade missions, investment roadshows, and partnership opportunities
- I speak 5 languages and can conduct interviews in multiple markets without translators
FAQs
National investment promotion agencies positioning their countries for FDI, regional economic development offices attracting foreign investment, companies expanding internationally who need credibility in new markets, and trade associations elevating their sectors in international media.
Traditional PR pitches press releases and hopes for coverage. I produce actual content (documentaries, video interviews, written features) and leverage editorial relationships to secure placement in tier-1 outlets. I also tie media campaigns to concrete business objectives like trade missions and investor outreach.
I have established relationships and past placements in The Wall Street Journal, Bloomberg (TV and digital), CNBC, Forbes, Financial Times, and regional business publications across Latin America, Europe, and the Caribbean. Placement isn't guaranteed but my track record speaks for itself: 40+ campaigns, 50M+ reach.
Depends on scope. Single economic documentary: $25K-$75K (includes scripting, production, editing, initial distribution). Multi-platform FDI campaign: $100K-$300K (includes video production, media placement, digital strategy). Trade mission media coordination: $15K-$50K depending on coverage scope.
Economic documentary: 2-4 months (pre-production, filming, editing, placement). FDI campaign: 3-6 months (strategy, content production, media coordination, measurement). Trade mission media: 6-8 weeks lead time before mission for pre-coverage and on-ground coordination.